A new Korean mobile handset maker that gained 38% of mobile handset market share by storm is monetizing on human’s addiction with photos by cleverly putting a clause in it’s Terms and Condition stating once the size of camera photos occupies more than 6 GB, all the photos will be moved to cloud, creating free space in phone memory for new photos.
It is the natural human tendency to hit “I Agree” to “Terms and Conditions” without reading them. Once the data is transferred to cloud, users will have to pay up high price for the cloud space occupied before they could retrieve data. This negative aspect is shadowed by the incredible features this Korean maker provides at a at budget price. This unread terms and conditions upsetting the company’s customers who will now have to pay for their own photos.
The camera indeed is of superior quality with futuristic features for selfies like reducing dark circles, hair straightening, dark spot removal, complexion changer, photo-bomber removal, pig faced pout increaser and removal of unintended guy in the background.
“Such unusual conditions being never brought to notice before the purchase, seems blasphemy for photo-addicts, otherwise the phone and camera works really well. Photo-shop-ing has got a whole new meaning, I have to buy my own photos now,” said Pooja, a customer and a photo-addict.
Companies that provide photo sharing app have also condemned this practice of this Korean company.
“Since our users are left with no happy photos to show off, they do not get their daily dose of validation by ‘likes’ in their photo. As a result our active number of users is decreasing. Several fashion and accessory start-up companies who solely rely on photo sharing apps for their advertisement are also hit,” revealed the spokesperson of Photogram, a very popular photo sharing a app.
Other mid-sized restaurants, pubs and café parlors too are not happy with this trend as their “check-ins” that are coupled with photos are decreasing. Those served as bill boards on social media, which showed how the place looks like. People are now reserving their photos for more expensive places.
“People will pay for photos,” said Joker, who is the founder of this mobile manufacturer, who was expected to something less hedonistic like this- “We are not monetizing on any human emotion and tendencies. We are just ensuring we have continuous stream of revenue from our products that are sold. It’s like a house on rent. Also this our practice of recovering huge amount invested on R&D of such photo features which when added to one time cost of a handset will send the price of the phone to Mars.”
Also, a study reveals loss of photos from the phone is one of the recent causes of depression. A group of 300 people were studied consisting of 150 male and females across the age group of 20-30. Their phones were taken casually by a friend who discretely took back up of all the photos and returned the phone with the photos deleted. Their behavior was then studied for a period of two months. Female participants showed excessive signs of depression than male participants.
Based on the behavior, symptoms of such depression were concluded,
- The frequency of DP change over whatsapp is less.
- Whatsapp statuses like “#Funtime #Memories #CanNeverForget” become irrelevant.
- Download rate of collage making apps goes down.
- Decrease of cosmetic purchase.
Meanwhile stupid husbands and boyfriends are all happy that there will be a controlled snaps and selfies whenever they go out. “The phone’s camera has seen the brightest and widest smiles than my eyes have seen. Now there will be more eye to eye contact than camera to eye contact” said a 30 year old IT employee who struggled all this years to woo his friend(girl) he liked unaware of the fact he would be the one paying for all the photos.