New Delhi. After the announcement of Android 4.4 kitkat, speculations were flowing in the market about the name that Google will adopt for the next product in its Android series. In a surprise move, Google has immediately announced that it will be calling the latest version of its operating system Android 5.0 Ladoo in a tie-in with Chenalal of Chandni Chowk.
“This is not a money-changing-hands kind of deal,” John Lagerling, director of Android global partnerships, told India TV. He added that Google had planned to release the next version in two formats offering premium services to its corporate clients. The premium version of Android Ladoo will have an an extra package installed with it, by the name of Desi Ghee, while the normal version would be without Desi Ghee.
Users with Desi Ghee will have an array of premium features, but Google has declined to announce these features yet. However the rumours are that it will have a ManMohan mode replacing the existing Silent mode with extra credentials.
“We couldn’t imagine a better name for our Android L release than the tasty sweets that’s been a favourite among us since the early days of Android, widely distributed by the Indian developers in the team” said Marc Vanlerberghe, Director of Android Marketing in a press release. The launch of Android Ladoo is a major move by tech giant Google to make closer association with India, largest emerging smartphone market globally.
The earliest version of Android, nicknamed Cupcake, was released in 2009, since then Google has worked through the alphabet of sweet treats (Donut, Eclair, Froyo, Gingerbread, Honeycomb and Ice Cream Sandwich) all the way up to the latest version, known as JellyBean, which first popped in July2012 and later the so announced Kitkat.
It’s not yet known if this partnership with Chenalal is a one-off, however Chenalal has already decided to sell 100% desi ghee ladoo at price of dalda ladoo, as a mark of celebration.
(the writer tweets here)