CUPERTINO, CA. With its new lineup of bendable iPhones selling in record numbers, Apple is now bringing that same rubbery goodness to its other revolutionary products.
Beginning next month, special “Flex” models of iPad and Mac will take their place along the currently offered iPhone 6 Flex and iPhone 6 Flex Plus. In Getting The Bends, a new video now viewable on Apple’s website, Jony Ive explains the extraordinary engineering behind the new Flex models in his spectacular British accent.
CEO Tim Cook says, “Apple’s amazing iFlex design combines the look and feel of the world’s most durable metals with the foundational strength of Mozzarella Cheese, and with hundreds of stress points designed into every Apple product, the device you purchase will bend in a way that is uniquely you.” He further adds, “Our customers have asked for more flexibility, and that’s exactly what they’ll get.”
The full line of Flex products will begin shipping on April 10th. Customers who would rather leave the bending to Apple experts may purchase a pre-flexed model for an additional $99.