Friday, 20th April, 2018

Carrot & Stick for Indian athletes at Commonwealth Games

26, Jul 2014 By Kishore

Exclusive on Sports Authority of India’s secret plan for clean sweep of Commonwealth medals

In an exclusive to Faking News, an unnamed source in the Sports Authority of India (SAI) has revealed a new and strategic plan to increase the haul of medals won by the 224 athlete Indian squad.

SAI, under constant criticism for failure of Indian athletes to perform on International platforms ,had come up with a ‘carrot and the stick’ motivational scheme for its Commonwealth squad.

“Indians make up almost half of the population of the commonwealth nations, hence we expect almost half of the total medals in the events our athletes participate in.” revealed the confidential SAI source.

For every gold medal SAI has assured its athletes a yearlong national print & TV advertisement contract with any of the 20 Indian companies that have collaborated with SAI to sponsor the gold medal winning athletes of the Commonwealth squad. The Gold medal winners will also be awarded a two week International holiday, fully paid holiday by Mahind Holidays

Iodexi, Fivicoil, Ambu Cement are a few of the companies that have been revealed to be a part of the initiative. Iodexi PR director, Mr Bhuj, when contact said, “It’s best to wait to till the end of commonwealth games before commenting on this issue.”

Every silver medal winner will win a Nono car sponsored by Tete Motors, a two week holiday, fully paid holiday in India by Mahind Holidays for two and free sports gear for a year from Power.

Every Bronze medal winner will be awarded a motorcycle from Yamaja Motors, , a week holiday, fully paid holiday in India by Mahind Holidays for two and a free sports gear kit from Power.

“The national as well as state authorities do award our winners but compared to cricket stars rest of the Indian athletes don’t get that much exposure hence we decided it’s time our performing athletes also get that kind of publicity and advertisement contracts to motivate them to perform to the best of their ability” said the SAI source.

That were the carrots but the stick is that non performing athletes will be put on probation for a year and some privileges will be restricted. This decision has led to few athletes pulling out of the commonwealth games in protest stated the SAI source.

Only time will tell whether the SAI carrot and stick approach will actually work as many feel that the Commonwealth Games, held in Glasgow, Scotland this year will be a test run for the hopes of India’s Olympic Golds in 2016 in Brazil.

For more of author Simantini Kishore’s work go to