Sunday, 18th March, 2018

Airtel MD to take strategy lessons from Arvind Kejriwal

16, Apr 2015 By dilpreet

New Delhi: After the “Net Neutrality” and “Airtel Zero” fallout, Airtel chairman and MD, Sunil Bharti Mittal has found a new tutor in Delhi; none other than our celebrated Aam Aadmi, Arvind Kejriwal. On the sidelines of Delhi win and Airtel loss, the agenda of the meeting has been made public before the meeting to avoid yet another backlash. Mittal will be taking strategy lessons from Kejriwal on ways to take public opinion. This became imperative after the bitter experience of Airtel Zero launch.

Airtel: The Aam Aadmi Party way
Airtel: The Aam Aadmi Party way

Sources have confirmed that all new postpaid and prepaid plans of Airtel from now on will be approved by general public before launch. If the strategy works, the same will be applicable on recharge plans. The public will be asked to choose between full talk-time and Less talktime. Though the result is obvious, this poll would nevertheless be conducted said a source close to both the parties.

Yogendra Yadav and Prashant Bhushan, on the other hand, have demanded the unedited HD version of the proposed meeting to be made public. You never know “Aam Aadmi Party App” may be made live on “Airtel Zero” platform after the meeting, said tense but smiling Yogendra Yadav. “I will definitely not download it”, he added. Aam Aadmi Party refuted the charge by saying that he cannot download it as he uses conventional Nokia 2100. Flipkart meanwhile, sensing the opportunity, has announced to list Aam Aadmi Party caps and Airtel merchandise on it’s website before Snapdeal and Amazon catch in.

Sunil Bharti Mittal when asked about the development, replied by saying that he is not concerned about the outcome of meeting but more worried whether Flipkart will ditch us again or not. OTT players busy with their updates are watching the development closely. Considering the sensitivity of matter, TRAI has uploaded a consultation paper of 420 pages asking people to answer 42 questions. Learning from the past experience, the catch is those questions are nowhere to be found on their website and the deadline is approaching.