Delhi: After the Cabinet Committee on Economic Affairs on Friday approved a Rs. 3,500 crore plan to upgrade infrastructure facilities of public broadcaster Prasar Bharati, Doordarshan announced plans of how it was going to use the monies.
Aside from plans to start broadcasting in Nepal, the business plan seemed to involve paying people in India to start watching the channel again.
Doordarshan has been steadily losing market share in the cut throat media industry, after the launch of private channels and with DTH replacing cable in a large chunk of households, rendering the channel a non-option even in the case of cable outages.
“We are not sure but there is a memo going around in our department that the scheme will be called something on the lines of Rajeev Gandhi Chalchitra Pradarshan Yojna,” a Prasar Bharti official said. “It will basically be an extension of MNREGA wherein instead of having to work to earn the promised monetary amount, people have the option of watching Doordarshan, instead of having to work.”
“Because in many ways, tolerating Doordarshan is hard work as well,” the official added.