Tuesday, 20th February, 2018

Skip celebrity as brand star for UP tourism

09, Jul 2017 By shakeel ahmad

KANPUR: Tourism requires sufficient promotion and a brand ambassador for this rationale remains the instant choice of the state government. There is well-organized attempt to choose an efficient brand ambassador for promoting the cause of tourism in the state of Uttar Pradesh. The state government will identify new places and promote tourism with new verve. It cannot be denied that our state has several important places for tourists. Taj Mahal is such a marvelous structure that keeps its name on the apex level.

A brand ambassador for promoting tourism in the state can be a perfect point but why do tourism policies not allow common man for this purpose? Are dignified personalities suitable for this cause? What an ordinary person can do is not possible for admired individuals. It is right that the known people are finding enough attention but common man’s work can also serve the same purpose.

There is no dearth of talented common people in our big state. There is need to search the gem among them just as the familiar TV show Big Boss tried common people’s entry into the programme. Later one common man was chosen as the winner among all the participants which evidently made it clear that the talents were not confined to the celebrities only.

When the great poet Shakespeare wrote, some are born great, some achieve greatness and the greatness is thrust upon some.  What is inaccurate if a common man would find honour of that position to prove his/her hidden mettle? The decision to select a brand ambassador of the state finally rests at the ministerial level. The speculation will spin around the guesses whether this honour will go to a film personality or a sports star or a reputed artist. Most probably the hint goes towards the film celebrity over a common name.