Sunday, 25th February, 2018

Raj Babbar & Farooq Abdullah to be brand ambassadors for IIPM’s new LOOTA program

01, Aug 2013 By nkaundinya

After recovering from a terrible throat ache that was caused by arguing with Arnab Goswamy and Sagarika Ghose justifying his petition to ban certain websites, economist, management guru, renowned author, authoritative speaker and transformational leader Sri. Arindham Chaudri is back with his latest course for IIPM (No.1 in Intellectual Impact, No.1 in Global Exposure, No.1 in CSR, No.4 Overall and in Industry Interface and No.6 in Placements as well as Quality of Faculty amongst all B-Schools in India) LOOTA –Living on One and Twenty rupees Analysis for the academic year 2013-2014 (Spring summer)

The LOOTA programme is designed as a 3 semester course for graduates of all disciplines. This course has been designed keeping in mind the micro and macro-economic factors governing India’s economy today. Shri Arindam Chaudhuri has also announced that Shri Raj Babbar and Dr. Farooq Abdullah will act as the ambassadors and mentors of the LOOTA programme.

In this flagship programme, the first semester will consist of case studies and field research by the students to determine how people can eat with 20rs a day across various regions all across India. Sri Raj Babbar will act as the mentor for the students in the first semester. In the second semester, Dr.Farooq Abdullah, with his years of experience in Politics, polo, horse racing, mutton biryani and wine tasting, will mentor the students and teach them how to eat on Rs1 a day across India. Shri Arindam is of the opinion that this is the only curriculum of its kind that teaches its students practicalities of eating with Rs1 and Rs20 a day. This not only inculcates responsibilities in students, but he is also confident that students who can eat with Rs1 a day, can manage billion dollar businesses and become world class managers.

The third semester will culminate in students presenting a detailed analysis of the health, economic, socio economic and cultural impact of living and eating with 20rs and 1re a day.  Recommendations from this analysis will be studied in detail by Shri Raj Babbar, Dr. Farooq Abdullah and Shri Arindam Chaudhuri and a detailed white paper will be presented to the Planning Commission for consideration.

Shri Arindam Chaudhuri is confident that the white paper can also be easily used as a film script since it would inherently have comedy, tragedy and factual interpretations of micro and macro-economic factors.

It is to be noted here that the LOOTA programme is fully funded by Shri Suhel Seth (born traveller, author and marketing maven) as he thinks the AICTE and all the other educational boards of India are inept white elephants who have long lived their life and currently have no vision to fund such an important research. The programme will continue in the following years depending on Shri Raj Babbar’s and Dr.Farooq Abdullah’s invaluable insights on how much is too much to eat in India.