Hollywood blockbuster, Marvel’s Avengers: Age Of Ultron released on 24th April. A great response was received from Indian audience and from
all Avengers fans.
Movie released one week before its global release in India. The reason was that most of the box office collection is from India and it has a large fan following. Fans from all over the globe, especially from America came to India to watch Avengers well before their fellow citizens watch.
An increase in tourism was recorded by the Tourism Department of India. PM Modi taking this opportunity launched a new initiative called, “Watch In India”. He will make sure that all Marvel movies shall be released before it releases in US. Watch in India is an initiative of the Government of India, to encourage companies to manufacture their products in India. It was launched by Prime Minister Narendra Modi on 30th April. Watch in India initiative has been on main agenda in various foreigners visits in India. He will be offering Visa after their arrival in India with no additional charges.
Now we have to see how others invest in this esteem Watch in India initiative and make it a success.