Mumbai. The entry of Ram Charn, Chiranjeevi’s son, into Bollywood was expected to make some noise, but we didn’t expect it to be so melodious. Chiranjeevi, the acclaimed actor, the Megastar of the last generation, and as few would know also our Tourism Minister is introducing a bill that will make it compulsory for the all the hand-cart, chat walas and maggi stalls around popular locations to play Bollywood songs that were shot there. And you won’t have to wait much longer, as these Kachche Dhaage get stronger from 6th September.
According to the law, which is being introduced to promote Ram Charan’s upcoming movie Zanjeer, due for release on 6th September, it will be made compulsory for all the vendors around a prominent tourist spot to play Bollywood melodies which were either filmed or refer to that area. So the next time you take a road trip from Mumbai to Goa, be ready for the title track from Dil Chahta Hai or Chand Sifarish from Fanaa to greet you at the Qutub Minar. The tourism ministry issued a statement saying that “This move will help both Bollywood and the tourism industry in India. Looking at the major debacles we have seen on the box office this year, perhaps it may prove to be the much needed boost.”
Producers are happy about the additional licensing revenue, a share of which will go for the development and maintenance of the tourist spot, that will generated through the implementation of this law, especially for their albums they had long considered dead. Subhash Ghai praised the government’s decision as “brave” and “forward thinking”. One can’t help but appreciate his foresight of inserting a song every two minutes into his movie and also shooting them at popular tourist locations.
This innovative idea of Sonic branding of Bollywood has come from no one other than the beautiful Priyanka Chopra who, while during shooting of Zanjeer, hinted it to Ram Charan. In a bid to impress Ms Chopra, Ram Charan, instantly called up his dad and voila, we have the law. Who says there is a policy paralysis in India? While Priyanka Chopra will be happy for the slew of Desi songs we are bound to hear in the coming days, we at Faking News just hope for better service at the Mumbai locals if we have to bear the constant blaring of Jai Ho and that the Indian Hockey Team wins the world cup some day with the revenue from Chak De. Fingers crossed!