Thursday, 26th April, 2018

Inspired by Half Girlfriend, Sanjay Leela Bhansali to release Half Towel

29, Sep 2014 By guptarohit

With the massive self-proclaimed success of Chetan Bhagat’s new novel, ‘Half Girlfriend’, Sanjay Leela Bhansali has decided to rename his Saawariya sequel movie with a catchy name, “Half Towel”. This comes hot on heels of the recent enthusiasm across Indian youth to ‘try’ the concept of a half-girlfriend.

The inspiration
The inspiration

“I was following the launch of Chetan’s new novel very closely, and I was very impressed by the astonishing reception the book received. People stood in huge queues outside Flipkart warehouses across the country for days and nights. Some slept on the pavements, some encroached parts of the road too. You could see the excitement in India’s youth, who have been very recently empowered by Rahul Gandhi in the elections. The craze for his books is something India has never witnessed. It is symbolic that what iPhone is to the world, Chetan Bhagat’s novel is to the Indian youth,” Bhansali said in an interview.

Bhansali added, “I immediately called up Chetan, and told him I’m interested in using his concept of the title. The producers, Ranbir and me met with him personally, and we wanted to set the right tone. We requested Ranbir to bring his towel, to enact one scene we would be showing in ‘Half Towel’. Then we cut the towel in half, and re-performed the same scene. Chetan was mightily impressed.”

Bhansali, however said that the release of ‘Half Towel’ will be unique and a first of its kind. People will have to buy limited tickets that will be available every Tuesday at 2PM on Flipkart for 1 second. Also various contests will be held at malls in cities, where people will have to pose selfies with a half towel to win premiere invites for the movie.

Meanwhile, Sheldon Cooper has uploaded a video on YouTube, featuring an excerpt from his show called “Sheldon Cooper presents: Fun with Towels”, where he argues that “You can’t make a half sandwich. If it’s not half of a whole sandwich, it’s just a small sandwich. The same goes with towels. It’s not a half towel, it’s just a small towel.”