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Feeling guilty of telecasting Humshakals, Star TV refunds ad revenue to sponsors

01, Sep 2014 By dippy

Mumbai: Taking a moral ground just after screening 10 minutes of Sajid Khan directed Humshakals, Star TV’s senior management announced a full refund of the money to advertisement sponsors for the movie. After Bipasha Basu and Saif Ali Khan, the television channel becomes the third entity to admit that being part of Humshakals was a mistake.

The directorial disaster devoid of any script, logic and sensibility was premiered on Star TV on prime time on Saturday after it was released and quickly withdrawn from theaters recently.

Humshakals
Humshakal’s cast watching film on Star TV and getting tortured.

“Soon into the movie, I realised that Sajid Khan had taken mindless comedies to an entirely different level. Imagine, even my dog refused to eat his favorite biscuit after watching Saif and Riteish Deshmukh doing antics that was supposed to be acting. It was when my little daughter threatened to break the remote if I didn’t switch channels six minutes into the movie, I made a conference call to my colleagues. Hearing that they were going through similar ordeal at their houses as well, we decided to stop the screening immediately and also announce a refund to the sponsors,” said a senior executive of Star TV Network.

However, the damage was already done as just after watching 10 minutes of Humshakals, twins in the country started hating their being, 73 people lodged in hospital ICUs who were shown the movie so that comedy could improve their state died and psychiatry wards were flooded with patients complaining neurological disorders. “We are setting a precedent before our competitors. We are always taken for a ride by people like Sajid Khan who even before writing the script sell satellite rights to channels. But now enough is enough. Not only have we refunded the ad revenue but as part of our corporate social responsibility, we have now decided to telecast films like Hera Pheri, Andaz Apna Apna and Golmaal without ad breaks for our viewers,” the executive added.

Anticipating similar fate in the future, makers of Jai Ho and Kick had a heart ache immediately after hearing the news. “This Sajid should be boycotted from making movies anymore. Arey at least we have Salman bhai going topless in our movies and saying one liners in his fake Hinglish accent. Ye to sala kuch bhi banata hai yaar,” Sohail Khan was heard lamenting before Sajid Nadiadwala.

Meanwhile Sajid Khan remained unfazed with the development and after being turned down by the Khans and Kumars of Bollywood was spotted signing Kamaal R Khan (KRK) for his next directorial misadventure ‘Kam Akals’