Mumbai. Radop international school wins this year’s award for the ‘best creative team in business’ announced a popular TV channel today, in India’s commercial capital. A school winning a business award created unrest among the top business houses in India, even as the Faking News reporter contacted the channel for the firsthand story.
TV: Welcome FN! How are you doing today?
FN: Sir, may I remind initially itself that I am here to take the interview and I will ask all the questions, including the undemanding ones like ‘How are you?’ TV: Oh! Suit yourself!
FN: A school being given ‘best creative team in business’? Kind of a first in India, isn’t it? TV: Listen! We all know, for the past few decades, education has become the most profitable business in India. Nurseries, high schools, colleges, training centers and even some private universities make a lot of money year after year and it is about time we recognize the business model and reward the best, with awards. This is just the start.
FN: What is so special with education as business? TV: By design, all the educational institutions in our country are supposed to promote, well… education, and cannot run like business houses. For example, they cannot openly advertise for a CEO Job opening, for a school, though most principals act better than a corporate CEO to generate maximum profit for the business at hand.
Again by design, schools are supposed to collect only the fee, for the school year, from the hapless parents and not any donation or capitation fee. That’s where most schools get creative in their business.
FN: How can a school collect donation from parents, when they openly advertise in the prospectus that ‘Our institution does not accept donation or capitation fee’ TV: We talked to quite a few schools on this, prior to picking Radop. Many schools name their donation as activity fee or a special fee. Some schools even employ linguistic experts to coin new words that will make the donation look like some kind of an educational cost. Most of them could not do much more than getting synonyms of activity or special. Radop terms the fee as ‘Enrichment fee’ and wins this year’s ‘best creative team in business’.
FN: Don’t the parents know? TV: Well. Most of them do. The Indian system teaches them not to care. Our winner, Radop is doing in all white and in nominal amounts. Some colleges take donation in huge sums in cash and do not leave any trace, not even as much as a piece of post-it receipt to say ‘received the few lacs, Thanks‘. #BlackMoneyList should really start from nurseries in our country.
FN: What is the schools reaction? TV: They like the award alright. When we talked to them, the school said: ‘Our motto is to do nation building by our students for a better future. Don’t believe our business rival’s mockery of our motto as ‘donation building for our better future!’
Faking News reporter walked away from the channel thinking about his child’s enrichment fee that has been paid really enriches the already rich school and doesn’t do a bit towards the enrichment of knowledge.