Bangalore. Only two days after the worldwide launch of Apple’s version of Nexus 4, Flipkart has launched the flash sale of the smartphone for Indian consumers, with the first set of mobiles declared sold, after the pre- registration phase itself!!
Flash sales has been the buzz of the hour for mobile phone sales in India, after the flash sale of Xiomi phones MI3 and Red MI 1S managed a record number of open letters online to Flipkart, from budding bloggers a.k.a MBA pass outs.
In line with their strategy of helping sales teams of mobile companies on sales closing days, Flipkart last week announced the flash sale of iPhone 6 on another sales closing day, which opened to a thundering response.
“Flipkart has taken pride in being exclusive online partner for product companies and it gives us immense pleasure to be associated with the world’s most overpriced product company, Apple for sale of their iPhone 6 on Flipkart,” a spokesperson from Flipkart said.
“With the flash sale of Apple’s iPhone 6, it was mutually agreed between Apple Inc. and Flipkart that the flash sale will stop after the pre-registration phase. As with all Apple offers, Indian consumers will want to buy the iPhone 6 but their purses will never allow them to buy, barring people with friends in the U. S.A. Hence it was decided to restrict the flash sale to only the pre-registration phase” the spokesperson added.
A spokesperson from Apple Inc. confirmed: ” In Apple Inc., we have started measuring the ‘Iwant’ index, as suggested by Sundar, a Management Trainee at Apple Inc. This index measures the number of consumers who have wanted to buy our products but have never bought them in their lives. India, being among the major drivers for this index, we wish to reach out to the consumers there, through the flash sale of iPhone 6.”
But how has this pre-registration gone down with the consumers?
“iPhone 6 flash sale pre-registration is my 3rd successful pre-registration on Flip kart, after Red MI 1S and Mi3. Like in previous instances, this time as well I have registered for the sale and have not received any phone. The joy of pre-registering for a flash sale and seeing phones get sold before clicking the buy now button, is priceless and the IPhone 6 sale is no different,” says L. Ganesh, student from a Private Engineering College in Chennai.
Post the iPhone 6 flash sale, investors have increased their valuation on Flipkart by $1.5 Billion. Competitor E-Commerce company Snapdeal however claimed the deal was overvalued. While Amazon is rumoured to have allotted another $3 billion investment for their Indian business, an email correspondence to Amazon received no response.