Ghaziabad. After becoming India’s largest selling hair oil with over 35 million consumers Dabur has decided to expand its Dabur AMLA range, it will now market its newly develop technology for thick beard.
Dabur India Ltd Chief Executive Officer Mr. Sunil Duggal said, “After 12 years of R&D we have developed a TBT (Thick Beard Technology) oil that will be included in our Dabur AMLA range, it will be marketed under brand name “Dabur Dadhi Amla .”
He also informed that, ” For this new range of oils we have signed Hashim AMLA as our brand ambassador,” Hashim’s long and thick beard is the reason behind signing him as Brand ambassador, our sources reported.
We tried to contact Hashim for his reaction, but he denied to comment on this as he suspect that Cricket South Africa might relate his dismal performance in ongoing test series with his new endeavor. However we caught hold oh his Granny which confirmed that one of the Dabur products is the reason for Hashim’s thick beard.
Following their old Slogan of “Ghane Mulayam kale baal, Khile khile matwale baal” for dabar Amala they will use Hashim Amla’s photo with a tag line ” Ghane baal – Dabur Amla; Ghani Dadhi – Dabur Dadhi Amla”.
After hearing this Johnny lever is hopefull that Hindustan lever could also sign him as their Brand ambassador. Our reporter from Jogeshwari, Mumbai reported that people from this area are very happy as their are many local residents with last name “AMLA” .