After causing a chain of breakups across the country, central government in a major marketing decision has announced to rechristen the state-run telecom operator Bharat Sanchar Nigam Limited (BSNL).
The state-owned telecom company which offers both fixed line and mobile services will now be known as Breakup Support Network Limited (BSNL).
Rakesh Kumar Upadhyay, the Chairman and Managing Director of BSNL said that it was a first step to turn around the company and increase its revenue and market share after the losses of past few years. “We want to connect with today’s youth and become more competitive in the market,” Upadhyay said.
The problem of frequent cross-connection has been a major source of annoyance for in-relationship customers of the company. Sources said that the telecom provider’s faulty service has caused thousands of breakups in recent past.
The BSNL chairman said the decision to rename the company has been taken to make it more genuine and honest.
While conceding that the company cannot rectify the snag in its services, Upadhyay said: “We want to help the estranged lovers to move on and end their relationships which are no longer romantic and loving.”
The faulty service of BSNL has been a major source of disgust for the ‘love birds’ who are used to sweet and soft chirping during their unending romantic conversations. Sources said that the problem gets worse during night hours as calls often get cross-connected between unknown customers of the telephone company.
“I often get cross-connected with unknown people when I am conversing with my girl. She has stopped night-talking with me now and I feel like I am on the verge of losing her because of the communication gap,” a BSNL user said.
While the telecom company has become a major cause of split among lovers, the technical fault has proven to be a blessing in disguise for those youth who are yet to find their partners.
“The cross-connection blessing has taught me different tips about love. I am now well acquainted with the language of romance,” Rahul Gandhi, a BSNL user said while talking to Alternate Kashmir.
The BSNL director said the company will continue to do justice with its customers. “We are not FEKU like Narendra Modi,” he claimed.
The Singles Association of India (SAI) has welcomed the decision of UPA-led government.